Wirtschaftskommunikation : Linguistische Analyse Ihrer Mundlichen Formen ebook

Wirtschaftskommunikation : Linguistische Analyse Ihrer Mundlichen Formen ebook

Wirtschaftskommunikation : Linguistische Analyse Ihrer Mundlichen Formen by Gisela Bra1/4nner

Wirtschaftskommunikation : Linguistische Analyse Ihrer Mundlichen Formen
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Author: Gisela Bra1/4nner
Page Count: 338 pages
Published Date: 07 Jan 2013
Publisher: Walter de Gruyter
Publication Country: Berlin/Boston, Germany
Language: German
ISBN: 9783484312135
File size: 20 Mb
File Name: Wirtschaftskommunikation.Linguistische.Analyse.Ihrer.Mundlichen.Formen.pdf
Download Link: Wirtschaftskommunikation Linguistische Analyse Ihrer Mundlichen Formen
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The volume describes the highly varied forms of linguistic action involved in business contexts and encounters. It provides an overview of central exchange types: sales and complaint exchanges, exchanges between laypersons and experts in the technical service sector, negotiations and discussions. Specific features and problems are described in discourse-analytic terms with reference to authentic examples. Written forms of communication are also covered. Studies such as these can find application in communication guidance and training and in language instruction contexts.

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